With a heritage firmly rooted in advanced technologies and as a leader in activity-specific sunglasses, Bollé has offered eyewear finely-tuned for the needs of golfers for several years. With the introduction of Photo V3 Golf lenses, the company is announcing its most technologically-advanced, highest-performance sunglasses for the sport to date.

Made with ultra-lightweight, extremely impact-resistant Trivex® material, Bolle’s BClear lenses deliver complete UV protection and optical clarity far superior to other sport sunglasses on the market today. Photochromic properties deliver lenses that are as effective in shady areas as they are in direct sunlight – providing the perfect amount of light to see clearly in all light conditions.

The tint of Photo V3 Golf lenses – engineered specifically for golf – is designed to highlight subtleties of the course. An exterior hydrophobic coating and interior anti-fog treatment combine to manage moisture for a clear view ahead.

Frames made of lightweight and extremely flexible B88 nylon provide all-day comfort. Thermogrip® temple tips and nose pads keep the sunglasses firmly in place.

“Bollé’s Photo V3 Golf lenses deliver a real and distinct advantage on any course, in any light condition,” noted Dani LaGace, Director of Eyewear. “Our strategy is to continuously develop and refine the best new technologies to enhance performance at every level.”

Available at retail in spring 2012, the nine Bollé models available with Photo V3 Golf lenses are priced between $99.99 and $149.99.

A leader in sport-specific lens technologies, Bollé also markets the Marine Collection for anglers and other water sport enthusiasts, the CompetiVision series for tennis players, the Alpine Collection for climbers and other devotees of extreme outdoor activities and the Cycling collection.

www.bolle.com