rulegolf, a leading innovator of quality golf accessories, announced today that the company launched a Kickstarter Campaign to support its new rulefourteen invisibrushT golf towel. Kickstarter, the world's largest funding platform, connects entrepreneurs with direct market funding to bring new products to market.
Considered a breakthrough in golf towel technology, the invisibrushT golf towel is an all-in-one, hybrid towel that combines an absorbent microfiber face with a coarse, brush-like scrubber backing. Designed to simplify golfers' games and to save time, the patent pending invisibrushT towel cleans into the grooves of a golf club better than a towel or brush alone.
"Consumers at the PGA Show and Spring Golf Expos absolutely love our new rulefourteen towel," said Joe Borgenicht, invisibrushT inventor and rulegolf owner. "And now we have to find more of them. Going to Kickstarter with our new golf towel is the perfect match for helping us, as a small business, reach a greater audience and market. These days, just putting products on store shelves doesn't do the trick."
Fairways + Greens loves the towel, too. During a recent golf jag in Northwest Florida and Alabama's Gulf Shores region, it proved an indispensable accessory in the fact of sandy conditions at Kiva Dunes — one of America's top-rated courses — and took care of the dew and soft Bermuda turf found at all the layouts, especially during damn morning rounds. A couple of quick wipes on a wedge with the invisibrush side left a sparkling clean face, clearing away all debris with little effort. And the towel's large size meant plenty of clean areas to employ for the next cleaning job.
Borgenicht decided to launch the new rulefourteen towel via kickstarter for a number of reasons. Not the least of which is the fact that the value of the bricks and mortar retail marketplace has taken a beating. Last year alone 50 million customers shopped online on Black Friday and on Cyber Monday online shoppers spent $1.3 billion (as reported by the NY Times). With more and more people shopping online, Borgenicht decided to launch an exclusive opportunity direct to those who are spending their time on the internet looking for the next groundbreaking product.
"The really cool thing about a Kickstarter campaign is that it can speed up the process of getting our product into the end-user's hands," says Borgenicht. "Often, our larger retail partners will wait for a full sales cycle or two for a product to prove itself before giving it shelf space. At Kickstarter, the space is available for those with the ability to produce a product or concept, and the 'proof' is quickly realized with a project's success."
Now in their fourth year, rulegolf's increasing sales are driven by a focus on creating quality products that golfers will buy for themselves and for their golfing partners. With new distribution partners in the US, Canada, UK, Europe, Japan, Australia and Mexico, golfers around the world are discovering and enjoying rulegolf's innovations.
The invisibrushT towel, like most of rulegolf's products, is made in the USA. Currently available in two sizes: Player's (20"x40") for $30 and Bag (16"x 28") for $25, this new revolutionary towel sells in white and black.
For additional product information, or to purchase online, visit rulegolf.com.
Here's the Kickstarter campaign video:
Click HERE to help rulegolf reach its goal.